We understand that life can be a roller coaster. Sometimes we're out and about, in bustling spaces, chatting it up with friends or family, yet our minds are somewhere else and we can't seem to reel it back in. Not everyone experiences this same phenomenon of turning inward or feeling disconnected from their surroundings. For those who do, finding ways to reconnect with yourself means adjusting your lifestyle so that you are living an experience with purpose, intention, and meaning.

Our goal is for our brand to be a connection from our inner cloudy minds to our outer present lives. Sometimes all it takes is looking down at a reminder.

Our name is a reminder to ourselves and to others that sometimes, often or just from time-to-time, we simply won’t be able to think clearly. The only thing we can do is accept it and then look forward to the next moment that brings clarity again.

So, why create this?

Although times aren't perfect, we are fortunate enough to live in a world where the topic of mental health is less taboo to discuss than it was in past years. However, in some cases, that's not necessarily enough. For us, the ones with clouds in our clubs, one of the things in modern times that causes us some anxiety can we our phones.

We have Instagram, Facebook, Twitter, Twitch, Discord, Reddit- dare we go on? And let's face it, we live in a time where living without a phone is just not going to cut it in our society for most of us. So why not have something on your phone to serve as a reminder to take a breather, a rest, and live in the moment?

And that's how we begun and will continue. 

To serve as a reminder that having clouds in your club is okay.